Now Testing: Mobile Ordering On the McDonald's App

After the launch of its mobile application last year, McDonald’s now appears to be going full steam on its digital initiatives. The company’s chief digital officer said in a recent interview that McDonald’s will be piloting ordering capabilities through mobile devices in some regions outside the U.S. later this year. While the company is playing catch up as far as digital initiatives are concerned, McDonald’s mobile app has already seen 10 million downloads since its launch late last yea...